Maccabi Healthcare Services Association

Maccabi Healthcare Services Association


Rebranding campaign


Challenge

In the framework of the rebranding, Friends of Maccabi Healthcare Services has undertaken to improve Israeli society by leading and initiating pioneering partnerships in the fields of health and philanthropy.
In the launch film, Friends of Maccabi Healthcare Services is calling on potential partners to join the process and lead new projects on these issues, which have only recently been featured in the headlines.

Strategy
In a recent launch event, the new vision film of Friends of Maccabi Health Services was screened.
The vision is part of a new strategic branding process led by the Debbie and Ron Group.
Results
As part of the rebranding process we built:
• Content marketing strategy
• Brand visibility
• building a website
• Production of the first film in the launch campaign.
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