Yad Mordechai

Yad Mordechai


Salute the farmers


Challenge

The days of Corona, a crisis that the world has not known for the last 100 years. In recession days when consumers are preoccupied with basic questions like economics and health, when food consumption has also become much more dramatic with a shortage of products in the supermarket shelves.

Strategy
Turn the crisis into an opportunity - and our farmers who go out to work nature every morning, to national heroes.
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