Tambour, the largest construction and paint company in Israel, launched its new eco-paint, eco2 in mid-2020, a unique paint made from natural materials, without volatile organic compounds and pollutants (VOCs), without preservatives and without micro-plastics. The new move was accompanied by a broad campaign, which later led up to the unique eco2 service to the home – a first of its kind move in Israel in which the company created a new customer experience, making various service providers accessible such as painters and painter consultants to the customer's home with a one-year warranty from Tambour.
The company aims to make the walls of homes in Israel more breathable and healthier for consumers, thus implementing their new strategic plan, to continue to lead the environmental revolution in the Israeli and global industry, to raise awareness in the importance of green building and tackling future local and global challenges.
