In the framework of the rebranding, Friends of Maccabi Healthcare Services has undertaken to improve Israeli society by leading and initiating pioneering partnerships in the fields of health and philanthropy.
In the launch film, Friends of Maccabi Healthcare Services is calling on potential partners to join the process and lead new projects on these issues, which have only recently been featured in the headlines.
The vision is part of a new strategic branding process led by the Debbie and Ron Group.
• Content marketing strategy
• Brand visibility
• building a website
• Production of the first film in the launch campaign.