For over two decades, Debby Group has pursued a singular goal: to be the best. Our commitment to excellence is reflected in our high standard of service, professionalism, and our deep understanding of communication and marketing strategies.
The essential principle that guides us is trust, and it lies at the core of everything that we do and how we interact with our clients and the media.
Our employees are driven by passion and purpose, and we work tirelessly to deliver meaningful and valuable success for our clients. We are motivated by the joy of creation, the pursuit of excellence, and the realization of strategies and new ideas and initiatives.
Guided by trust, transparency and integrity, we ensure our actions align with these values, internally in our organization and beyond. Our code of ethics provides a foundation and a moral compass for all our engagements, whether among colleagues, with our clients or with the media, fostering fairness and professionalism throughout our culture, processes and day-to-day conduct.
We hold our code of ethics in high regard, as it enables us to cultivate a positive, value-driven, and safe work environment for all our employees, while ensuring exceptional professional service for our clients.
Equal Opportunities
Equality is a guiding principle for conduct at Debby Group. We base our actions on professionalism and the organization’s business needs, ensuring equal opportunity for all employees. We are committed to preventing discrimination of any kind, including religion, race, gender, sexual orientation, marital status, or other non-professional distinctions. Instead, we focus on abilities, skills, and merit.
A Safe, Respectful and Supportive Workplace
As we strive to create a workplace that is safe, respectful, and supportive, and protects the rights of all the Group’s employees. We create an empowering environment that allows us to deliver uncompromising professional service. Our executive team is readily available to address any challenge, in an open-door policy— a principle that is also echoed in the transparency of our office design.
Professional Integrity
At Debby Group, fairness and equality are non-negotiable. Our actions reflect careful judgment and a steadfast commitment to integrity, fostering relationships built on mutual respect and trust. This approach enables us to support employees, clients and all our other partners with flexibility, resourcefulness, and integrity.
Personal Growth
We are deeply invested in the personal and professional growth of every employee. By providing training, workshops and the opportunity to work on impactful projects, we pave the way for shared learning and continuous development. This commitment ensures that our employees are equipped to meet the dynamic needs of the organization and the success of our clients.
Mutual Respect and Safety
A respectful, harassment-free environment is integral to our culture. We foster open, professional communication based on mutual respect. In line with the Prevention of Sexual Harassment Law (1998), we strictly prohibit any physical or verbal behavior that creates a hostile or offensive atmosphere, including inappropriate language or insinuations of a sexual nature, and we treat any such violation according to legal and ethical standards.
Building Trust and Integrity
Debby Group is proud to represent a diverse range of top-tier clients across all sectors in the market and manage their public image. As such, we act as their Trusted Advisors and take every action in a well-planned and careful manner to safeguard their interests and their positive reputation.
Delivering Exceptional Service
Excellence is the cornerstone of Debby Group’s service philosophy. Our team of consultants is fully available and deeply involved in the lives of our clients. Experts in our fields, we possess the knowledge and skills to identify opportunities and navigate challenges effectively.
By maintaining a robust organizational framework, we uphold our high service standards and emphasize collaboration across diverse disciplines.
Ensuring Confidentiality
Confidentiality is at the heart of our work. As we deal with internal processes, challenges or achievements, we maintain strict discretion. Information is only shared with the full consent and approval of our clients, and in line with the General Data Protection Regulation (GDPR) guidelines, as well as under our ISO27001 certification in commitment to data security.
Transparency
The trust our clients place in us stems from our unwavering commitment to transparency. From the initial onboarding process to our daily interaction, we prioritize clear, open communication. This includes full disclosure of relevant information, and transparency vis-à-vis prospective clients to prevent any conflict of interest.
Reliability and Credibility
We maintain close and collaborative relationships with all of Israel’s media outlets. We operate with honesty and reliability, providing information that is accurate, relevant, and valuable.
Transparency and Fair Practice
Our media interactions are always transparent and honest. By adhering to well-defined processes and aligned expectations, we ensure that promises are kept, and information remains accurate.
We represent our clients with full transparency, ensuring their narratives are communicated effectively and ethically.