To go beyond content moderation, we sought to create meaningful educational engagement. Through collaboration with March of the Living, the first-ever delegation of 30 content creators from Israel, the U.S., Canada, and Europe participated in the March. These creators explored key Holocaust sites, including Auschwitz-Birkenau, listened to firsthand testimonies, and crafted authentic, moving content. Their videos resonated globally, reaching diverse audiences on a platform designed for inclusivity.
This project connected a heterogeneous group of content creators with millions of followers to the critical cause of Holocaust remembrance. In May 2024 alone, their content garnered over 22 million views. Beyond the March, participants continued to amplify their experiences, fostering further collaboration and awareness.
