Beko is a leading global brand in the home appliances industry, and the most popular home appliance brand in Europe. Beko operates in more than 140 countries including in Israel, through its official importer Brimag for the past 20 years.
Specializing in manufacturing innovative home appliances with competitive prices while striving to achieve maximum environmental protection through the energy efficiency, Beko’s products serve more than 400 million consumers worldwide. In 2017, Beko received the ENERGY STAR Partner of the Year award for developing innovative, energy efficient products and for raising awareness of the benefits of energy savings. The same year, the company also won the TWICE VIP Award for High-Efficiency dishwashers. BEKO is the official sponsor of the Barcelona Football Group and the official supplier of the European Champions League.
Beko, the international brand, specializing in home appliances unveiled its new product range in February 2020 at a celebratory event. The event marked the launch of the company’s direct official activities in Israel and local representation.
The marketing activities of Beko in Israel is being carried out in collaboration with Brimag, the company’s official importer for the past 20 years.
Beko’s new product range boasts state-of-the-art technologies and includes washing machines with AquaTech™ which halves the washing time, a fridge with EverFresh+® which keeps fruit and vegetables fresh for up to three times as long, a dishwasher with AquaIntense® which delivers up to five times better cleaning performance, laundry driers with RapiDry™ which drives 5kg of laundry within an hour, and ovens with COMBI STEAM technology which enable 100% steam cooking.