Challenge
Hellmann’s, an American food and dressing manufacturer, has launched a new series of squeeze dressings especially suited for hamburgers, french fries and schnitzel. The challenge is creating, a distinctive and effective launch campaign for the B2B world that will make the product stand out on the shelf, and effectively compete with competitors such as Heinz.
Strategy
Using colourful language that puts the consumer (diners) at the centre and will provide a unique experience, with the accompaniment of one of Hellman’s dressings. The slogan “Put Them on the Table” will make both the product and the brand stand out, enhancing the eating experience.
