Israel Innovation Authority's (IIA) annual report is one of its flagship events. The report contains interesting and relevant data and analysis, that many in the media and high-tech industry look forward to every year. The main challenge is successfully integrating into a busy news stream, especially in high-tech, where there are plenty of events and similar reports from other organizations.
The key to success was determining the best time to publish the report, in collaboration with the reporters, to maximize exposure. The report was sent to reporters ahead of time, followed by a professional briefing, giving them enough time to write substantive articles.
Debby team meticulously studied the report, allowing us to refine messages, brief interviewees, and write a press release that contained the major, most important and interesting parts of the reports.
The result was an absolute dominance of the news. The report received dozens of publications across all major media outlets and all platforms. Furthermore, it sparked a lively discussion on social media and was cited by thought leaders. The successful execution contributed to positioning the IIA's positioning as a professional and consolidating organization that anticipates trends, raises flags, and marches the industry forward.