The Hemilton Group, founded in 1990 by the Aharoni family, is one of the leading Israeli importers, who specialise in the marketing and distribution of electrical appliances, electronics and technology to the Israeli market. The company is the exclusive franchise of leading electrical brands including Xiaomi, Midea, Hemilton, and Sansui. The range of products imported by the Group is extensive and includes smartphones, televisions, home appliances, gadgets and other smart products. As the official importer, the Group provides repair and support services in Hebrew and other languages for the products it provides in Israel.
Xiaomi's official local representative, Hemilton, wants to occupy another front for home consumers. In February 2020, Hemilton Group entered the smart TV market and began marketing and distributing the Xiaomi products to Israeli customers.
The launch began with the Mi LED TV 4 smart TV series, officially offering the choice of three screen sizes for the first time in Israel – 55”, 43”, and 32” with additional models to added to the portfolio soon. Important features of the Mi LED TV 4 series are the Android TV operating system, with built-in Hebrew support, which gives users complete control over the content world and built-in Chromecast capabilities for wireless screening directly from the Android smartphone and Google Play app store, providing users with access to a variety of Israeli and international media applications without the need for integration with an external unit. Hemilton provides full customer service and technical support in Hebrew and various other languages.
The Xiaomi TV range in the larger sizes comes with a slim metal shell, premium design and LED screen and 3840 x 2160 HDR resolution 4K UHD, a 9.0 OS Android operating system, and a 4-core MTK6886 processor. The televisions are supported by Google Assistant enabling voice control, smart product activation, voice search and smart remote capabilities. Built-in apps are freely available including YouTube, Netflix, and Amazon Prime. Audio quality is provided by Dolby, DTS-HD. In addition to the hardware, all models come with voice-activated Bluetooth remote with dedicated keys for the leading apps.
Xiaomi, alongside its renowned smartphones, offers a wide range of gadgets and smart home products, offering the customer a truly smart television viewing experience with excellent quality at competitive prices. The Hemilton Group launched the Mi LED TV 4 series with special prices: $250 for the 32” screen, $420 for the 43” screen, and $500 for the 55” screen.
The TV series was launched on Xiaomi’s official Israeli website and at the Mi flagship stores across the country.