Royal Canin

Royal Canin


The Pet Food Giant Launches in Israel


With more than 50 years of health nutrition, Royal Canin is committed to providing healthy nutritional solutions for cats and dogs which improve their quality of life. Founded in 1968 by Jean Cathary, a veterinarian from Puy-en-Velay in France, the company has flourished alongside its long-standing partnerships with nutritionists, professional breeders and veterinarians around the world. The company strives to improve the quality of life and health of our beloved cats and dogs by expanding the medical research through cooperation with the world’s top animal nutrition experts. Royal Canin’s unique approach prioritizes the unique requirements of our cats and dogs by leading a global, innovative research and development process.


Taking into consideration age, existing health conditions, lifestyle, size, breed and level of activity, Royal Canin has developed a wide range of science-based products which meet the unique dietary needs of each dog and cat. The company's products are based on carefully developed formulas which are marketed in retail stores specializing in pet food and veterinary clinics around the world. With headquarters in Aimargues, southern France, the company operates in over 100 markets in collaboration with 7,153 partners worldwide each placing cats and dogs at the forefront.


 

Story

Royal Canin, the French manufacturer of the premium food and dietary supplements brand for cats and dogs, launched its entrance into the Israeli market with a festive event that included a marketing & sales division, logistics and direct distribution through authorized marketers.
Royal Canin is a leading company in the brand portfolio of the food giant Mars, Incorporated.
As part of a large-scale expansion that demonstrated confidence in the Israeli market, the company's products are now marketed directly to veterinarians and pet food stores. Royal Canin identified a strategic opportunity to enter the Israeli market and substantially increase its domestic market share. According to a report released by the data analyst experts CofaceBdi, Israeli consumers spent $190,000 in pet stores in the country in 2017, of which 77% ($146,000) came from the sale of pet food alone. The report further stated that 70% of store revenue from food sales is from dog food sales, and the balance from food for cats, fish and other animals.
The company is establishing marketing and sales, logistics and service divisions for authorized marketers and is recruiting a variety of jobs in logistics, marketing and sales, bookkeeping and more. Following the move, Royal Canin will become the only pet food company in Israel with independent official representation.
Royal Canin was founded in France in 1968 and its food products and nutritional supplements have been marketed in Israel for over 20 years through licensed marketers in specialized pet stores and veterinarian clinics. The company specializes in the manufacture of nutritional products that meet the requirements of all ages, breeds and medical conditions relating to the kidneys, skin and urinary tract, and puppies and adult animals alike.
The Royal Canin brand is a global leader in animal nutrition with over 400 formulas developed to meet the unique needs of cats and dogs according to age, size, breed, health status and more.

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