Challenge
PayPal's digital payments platform provides its' 254 million active account holders a safe and secure way to shop online in a variety of innovative channels, from anywhere, at any time.
As a major player in the digital economy sector and more specifically the E-Commerce realm, PayPal leads the online shopping experience of consumers around the world, while recognizing trends, developments, habits and behavioral changes.
PayPal provides its customers with a number of services that protect the buyer, specifically when the item purchased does not meet the costumer's expectations.
Strategy
To communicate the key message that PayPal provides a protective shield for buyers as well as raise the consumers' awareness of PayPal's key services, such as "Buyer Protection" and "Refunded Returns" policies, we recruited a number of opinion leaders for an "unboxing" Instagram campaign (Instagram stories and posts).
The selection of opinion leaders was based on the leading verticals in online shopping: fashion, gadgets, beauty, gaming, and culinary.
The selection of opinion leaders was based on the leading verticals in online shopping: fashion, gadgets, beauty, gaming, and culinary.
Results
More than 2 million people exposed to the content
Approx. 160,000 unboxing video views
Approx. 100,000 Instagram story views
Approx. 50,000 interactions with various posts
Approx. 160,000 unboxing video views
Approx. 100,000 Instagram story views
Approx. 50,000 interactions with various posts
