OkCupid strives to establish deep and genuine connections between people by posing questions for OkCupid users, in various fields. With these answers, the app's algorithm calculates the compatibility between two people, thus giving a unique insight into singles' values and beliefs, before they even start speaking.
Debby Communications' media strategy relies on these valuable data sets to highlight OkCupid as a thought leader & expert in the online dating sector.
We regularly collect data to hijack dating trends, cultural moments & singles' preferences and translate them into compelling media stories. Additionally, we highlighted OkCupid's role in facilitating deep connections between daters and the importance of answering the questions in the app.
The results showed significant OkCupid coverage on all major media platforms. By exposing these stories to a broad audience, we positioned OkCupid as an industry leader and reliable dating platform.
