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Debby Group is one of the leading public relations, marketing communications and digital strategy agencies in Israel. The firm was founded in 2004 by Moshe Debby, who for over a decade served as the Chief Communications Officer in various government ministries. In 2012, Debby joined forces with advertising specialist, Ron Shelly to establish 'Debby & Ron' - a digital advertising and content marketing agency specializing in advanced new media platforms.

Combining the two main pillars of the communications world, the group provides an innovative public relations approach, with over 80 clients and 40 professional consultants, who have extensive knowledge and a deep understanding of the local ecosystem across diverse verticals and fields.

In April 2015, the group signed an affiliation agreement with Edelman, one of the world's leading communication marketing firms, to serve as its exclusive representative in Israel.


The Board

Moshe Debby
Ron Shely
Aya Achimeir
Gadi Ohana
Moshe is one of Israel's most creative, strategic and experienced PR, branding, and messaging experts.

He is renowned for his accomplishments as a trailblazer in developing strategic messaging content, building brand equity, handling crisis management, being a trusted advisor and key spokesperson for government ministries, local as well as international businesses, and prominent individuals.

Today, he leads a high-level team of professionals who handle projects that vary in size and scope for a diverse group of clients and iconic brands in the public and private sectors.

 
Ron is the founder of Debby&Ron Digital and is considered one of Israel's top creative professionals. Ron leads a new strategic communications paradigm which enables leading brands and public figures to embrace the transformation into a digital, multi-platform work methodology.

Ron works alongside prominent corporations and government offices to build their reputation, branding, trust barometer and crisis management operations while leveraging innovative tools to utilize their digital assets and maintain a unified, powerfully branded story.
With over 13 years of experience in media and public relations, Aya is responsible for Debby Communications Group's flagship customers and has developed numerous divisions within the company, to establish the firm's leadership in the local communications landscape.

She previously served as a senior media and strategic consultant for several of Israel's leading companies, organizations, political figures. She specializes in the economic, business and public sectors.

Aya also sits on the executive boards of Nachshonim Venture and Mitpakdim.
Gadi joined Debby Communications in 2007 and became the Group's Vice President earlier this year. He specializes in issue and reputational risk management.

 

Gadi has extensive experience working with clients from the financial, legal, and real estate sectors, as well as the automotive industry. He has managed some of Israel’s most prominent public crises.

 

Prior to joining Debby communications, Gadi worked as a news producer at Yedioth Ahronoth’s southern division.


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